Your data

Privacy Notice

This notice explains how More To Life Adventures uses personal data when you browse this website, create an account, make an enquiry, book an activity, or buy from our shop.

Version: privacy-v1 | Last updated: 14 September 2026

Who is responsible for your data

More To Life Adventures, Ballina, County Mayo, Ireland, is responsible for the personal data described in this notice. Questions and data-protection requests can be sent to bookings@mtla.ie.

Data we use

Account information, including your name, email address, password credential, verification status, and security settings.
Booking and enquiry information, including contact details, selected activities, dates, group size, booking references, payment status, and information you choose to put in a message.
Shop and payment information, including cart contents, orders, fulfilment details, transaction references, and payment status. Stripe handles card details on its hosted checkout; we do not receive your full card number.
Technical and security information, including session identifiers, IP address, browser or device information, request details, and security/audit events.
Analytics information, including an online identifier, pages viewed, interactions, approximate location, and browser/device information, only after you enable Analytics cookies.

Please do not put medical information or other sensitive personal data in a general enquiry message. Contact us first so we can arrange an appropriate way to discuss safety or accessibility needs.

Why we use it

Purpose	Legal basis
Answer enquiries and take steps requested before a booking or purchase	Steps before entering a contract
Manage bookings, orders, payment, fulfilment, cancellations, and customer support	Performance of a contract
Keep financial, tax, and transaction records	Compliance with legal obligations
Protect accounts, prevent misuse and fraud, diagnose failures, and maintain staff audit trails	Our legitimate interests in operating a secure and accountable service
Measure aggregate website usage with Google Analytics	Your consent, which you may withdraw at any time
Load optional YouTube videos	Your consent, which you may withdraw at any time

We share only what is needed with service providers that help us deliver the service. These include our website and database hosting providers, email delivery provider, partner booking platform, and Stripe for hosted payment processing. Authorised staff can access data where their role requires it.

If you enable Analytics, Google Ireland Limited processes analytics data for us. We keep advertising storage and personalisation disabled.

Some providers may process data outside the European Economic Area. Where this happens, we require an applicable adequacy decision or contractual and organisational safeguards designed to protect the data.

How long we keep data

We keep account data while the account is active and then for only as long as needed to complete deletion, resolve disputes, or meet legal duties. Enquiries are kept while they are being handled and for a limited follow-up period. Booking, order, payment, and invoice records are retained for the period needed to provide the service and meet financial, tax, insurance, and legal-claim requirements. Security and audit records are kept only for a proportionate investigation and accountability period. Data is then deleted or anonymised unless a legal hold applies.

Google Analytics user and event-level data is configured for a two-month retention period. Analytics cookies are configured for no more than 180 days.

Your rights

Depending on the circumstances, you may ask for access to your personal data, correction, deletion, restriction, portability, or object to processing based on legitimate interests. Where processing relies on consent, you can withdraw it at any time without affecting earlier lawful processing.

Cookies and external media

See our Cookie Policy for details. You can reopen the preference centre from the Cookie settings control in the footer.